Mastering M&E: Less Stress, More Success in Designing Level 1-4 Evaluations

This in-depth, highly interactive two-day workshop provides practical tips, techniques and specific guidelines for creating valid, scientifically sound Level 1, 2, 3, and 4 evaluations that produce data with high-perceived value. These tips, techniques and guidelines are based on current education and behavioral science research findings in test creation and survey design methodology.

In this comprehensive workshop, you will:

• Examine the Kirkpatrick/Phillips 5 Level evaluation model and how to use it to build a “chain of evidence” demonstrating program value.
• Discover 12 tips for creating Level 1 evaluations that produce powerful data and can be used to predict participant learning, intent to apply what was learned back on the job, and likely impact on business results.
• Discover 29 tips for creating valid, scientifically sound multiple-choice, true/false, matching and fill-in-the-blank Level 2 test questions.
• Examine the difference between multiple-choice test questions that measure job application versus those that measure mere recall.
• Discover 12 tips for creating scientifically sound Level 3 participant surveys that measure on the job behavior change.
• Discover how to write powerful behavioral statements for measuring on the job behavior change.
• Analyze a two-phase eight guideline process for conducting Level 4 evaluations that connect a learning program with business results.
• Examine how to use statistics to summarize quantitative and qualitative evaluation data in order to interpret and draw conclusions from the results.

Agenda:

Day 1

MORNING

• Why measurement and evaluation is important
• The Kirkpatrick/Phillips 5 Level Evaluation Model
• Building a “chain of evidence”
• Creating a data collection plan
• Developing Level 1 Evaluations that produce data with high-perceived value
  

Lunch (included with registration)

AFTERNOON

• Creating valid, scientifically sound Level 2 knowledge tests
• Writing multiple-choice test questions that measure job application
  

Day 2

MORNING

• Developing valid, scientifically sound Level 3 participant surveys
• Writing behavioral statements that measure on-the-job behavior change
  

Lunch (included with registration)

AFTERNOON

• Designing Level 4 evaluations that connect learning programs with business results
• Basic statistical techniques for summarizing quantitative and qualitative evaluation data
  

Fee(s):	On or before October 15	After October 15
ATDChi Members	$825*	$875
Non-Members	$925	$975

*Group Registration, at the reduced rate of $825 per person, is available for three or more ATDChi members from the same organization registering together and using the Workshop Group Registration form (PDF).

Speaker: Ken Phillips, Founder & CEO of Phillips Associates

Ken Phillips, CPLP, delivers all programs and workshops in his signature style: professional, engaging, and approachable.

Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. He regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate training departments. Since 2008, he has spoken at the annual ATD International Conference on topics related to measurement and evaluation of learning.

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